Amazon Sellers Boost Seasonal Sales With Strategic Marketing

Amazon Sellers Boost Seasonal Sales With Strategic Marketing

This article provides three strategies for Amazon sellers of seasonal products to increase sales during peak traffic periods. First, accurately position products during the pre-traffic phase to reduce ineffective spending. Second, analyze customer search term reports for low-budget testing. Third, leverage Sponsored Brands (SB) ads to drive incremental growth before Black Friday. The article also emphasizes the importance of rationally estimating sales and acting within one's capacity to avoid overstocking or understocking.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Grapple with Mass Trademark Invalidations

Amazon Sellers Grapple with Mass Trademark Invalidations

A Shenzhen service provider's violations have led to the potential invalidation of over 13,000 trademarks, causing significant losses for Amazon sellers. Emergency solutions, such as reapplying for trademarks, are offered. The importance of trademark compliance is emphasized to avoid future risks and protect intellectual property rights. Sellers are urged to review their trademark status and ensure they are working with reputable and compliant service providers to mitigate potential damage.

01/04/2026 Logistics Industry Insights
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New Sellers Guide to Coupangs South Korean Ecommerce Market

New Sellers Guide to Coupangs South Korean Ecommerce Market

This article provides a practical guide for new Coupang sellers, covering store setup, operation model selection, the first product creation process, and keyword optimization techniques to help you quickly get started and tap into the Korean market. Key points include entry qualifications, detailed fee explanations, operational strategies, listing optimization, and keyword tool recommendations. This guide aims to equip new sellers with the essential knowledge and actionable steps to successfully launch and manage their Coupang stores.

01/04/2026 Logistics Encyclopedia
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Amazon Launches Data Analytics Tools for Brand Sellers

Amazon Launches Data Analytics Tools for Brand Sellers

Amazon has launched two new features, "Search Performance" and "Search Term Performance," to help brand sellers refine their operations. By analyzing data at the ASIN and keyword level, sellers can diagnose sales funnel issues, optimize keyword strategies, seize market opportunities, and achieve data-driven performance growth. These features empower sellers to understand how their products are performing in search and how customers are finding them, enabling more informed decisions and improved campaign effectiveness.

12/31/2025 Logistics Industry Insights
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Amazon Adjusts Meltable Item Policy Sellers Adapt Strategies

Amazon Adjusts Meltable Item Policy Sellers Adapt Strategies

Amazon's new removal policy for meltable products, affecting 450,000 ASINs, has drawn significant attention from sellers. The policy aims to improve customer experience but has sparked debate regarding double standards and justification. Sellers should adjust product selection strategies, optimize inventory management, strengthen risk management, and actively communicate with Amazon to address the challenges posed by these policy changes. Adapting to these new regulations is crucial for maintaining business continuity and minimizing potential losses.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Fee Hikes Seek Cost Strategies

Amazon Sellers Face Fee Hikes Seek Cost Strategies

Amazon has increased several fees, including Multi-Channel Fulfillment (MCF) fees, monthly inventory storage fees, storage utilization surcharges, and aged inventory surcharges. Sellers need to refine inventory management, diversify sales channels, optimize product selection strategies, and improve operational efficiency to cope with cost pressures and achieve sustainable development. This includes carefully monitoring inventory levels, exploring alternative fulfillment options, and focusing on high-demand, fast-selling products to minimize storage costs and avoid aged inventory fees. A proactive approach is crucial for maintaining profitability.

12/29/2025 Logistics
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Amazon Sellers Can Safely Update Brand Names

Amazon Sellers Can Safely Update Brand Names

This article provides Amazon sellers with a detailed guide on modifying their brand name. It emphasizes submitting applications through official Amazon Brand Registry channels and preparing sufficient supporting documentation. The guide aims to ensure compliant and secure brand name changes, mitigating the risk of listing damage. It covers the necessary steps and best practices for a smooth and successful brand name update while adhering to Amazon's policies and guidelines. By following this advice, sellers can minimize potential disruptions and maintain a healthy presence on the Amazon marketplace.

12/29/2025 Customs Knowledge
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Amazon Sellers Face Listing Suppression Recovery Tips

Amazon Sellers Face Listing Suppression Recovery Tips

This article delves into the common causes of Amazon listing hijacking, focusing on the tactics employed by malicious competitors. It provides a detailed self-rescue guide, including troubleshooting, contacting customer support, re-uploading the listing, and submitting appeals. Furthermore, it emphasizes the importance of preventative measures such as joining the Transparency program and building a brand website. The aim is to help sellers quickly recover their listings and establish a fair competitive operating environment on Amazon.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Hit by System Outages and Higher Prime Fees

Amazon Sellers Hit by System Outages and Higher Prime Fees

Amazon sellers are facing a double whammy: another system bug coupled with new Prime exclusive discount fee rules. This article analyzes the impact of these two events and provides actionable advice for sellers to enhance product competitiveness, optimize operational strategies, reduce costs, diversify channels, and cope with system errors. Specifically, it offers guidance on navigating the challenges and thriving on the Amazon platform amidst these disruptions. Sellers can leverage these insights to improve their business and overcome the current difficulties.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Guide to Streamlining FBA Shipments

Amazon Sellers Guide to Streamlining FBA Shipments

This article provides a detailed interpretation of the five golden rules for Amazon FBA inbound, including inbound eligibility review, product information verification, product pre-processing, providing information on items within the box, and cargo packaging specifications. It also offers detailed explanations of commonly used FBA inbound terminology, aiming to help sellers efficiently stock inventory, avoid common problems, and improve FBA operational efficiency. This guide helps streamline the FBA process and reduce potential delays or issues during the inbound process.

12/30/2025 Logistics Encyclopedia
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